Share this content on Facebook!
20 Dec 2015

Heathcare staffing
The Power Of Leveraging

Let's talk about strategic marketing and just how it requires the medical staffing industry.

How do a medical staffing agency create a breeding ground in promoting a strategic marketing effort from the staff to increase productivity and profit? The strategic marketing effort should transcend old habitual routines. The strategy within the strength of leveraging will produce more profitable and greater results than otherwise would. What are the drivers, the path and the basic formulation to start the strength of leveraging to adopt support the strategic marketing effort?

Let's take an excursion as an example this crucial question. Because the question above could be the distinction between growing your medical staffing organization verses your business dying a horrible death.

I have identified and refined these drivers using my experience, actual field research, along with the great canons in the field of business growth.

Lets examine the principal driver, and let's examine how this driver directly pertains to the medical staffing business.


It's amazing how many medical staffing agencies don't know the power of leverage marketing in this particular environment. It is so simple, yet so unwisely used. The fee is proscribed inside your effort, expense, some time to opportunity costs.

How? A recruiter or a business development representative (In many cases it's the same person) whether he / she secures one appointment or twenty each day, Do it yourself the identical fixed amount. The identical fixed amount maintains itself regardless of whether you and your staff secures one contract or ten each day. The fixed amount stays the identical in case you secure four new accounts or five a month.

The chance cost, effort and expense to place an ad or approach a healthcare facility whether you secure one account or ten are similar. In case you close a new account 10% almost daily or 50% almost daily the fixed costs are the identical. In the event the contract you secure produces $2,000 a year or $200,000 the initial fixed costs are precisely the same for that new account.

Your costs are the identical within your effort, expense and time to operate a mailing campaign that will produce 0.5% response or 6% response. It is you an identical to go to trade exhibitions or visit colleges to recruit new candidates whether or not they convert 2% or 20%. The fixed prices are the identical whether you spend $10,000 on your own marketing budget to draw 5 clients or 500 clients. The expense are exactly the same to secure new contracts regardless of whether you close 1, A couple away from 100.

I think you get the idea of what I am talking about. To be able to strategically leverage yourself to pull in more per effort spent raises profitability. The effectiveness of leveraging ideally permits you to pull in 1 from 3 instead 1 from 20 new accounts. This could dramatically raise the important thing. The strength of leveraging permits you to transform a forex account from $1,000 every week to $3,000 a week. Getting contracts to boost the amount of placements derived from one of shift to 3 a month. If you can get customers which are not referring anyone to you begin referring five clients annually is a strategic marketing leverage that can increase growth substantially. Here is the strength of strategic marketing for medical staffing agencies.

You have to recognize and respect the power of strategic marketing and the role it'll be in the success of one's medical staffing agency.

How would you form a strategic marketing strategy?

Create an internal analysis of your respective current marketing efforts. Be sure to identify all of the activities, processes and tasks, then determine the best avenue to enhance upon them. Lets examine the way you attempt finding them.

1. Find the recruiter or business development representative containing achieved better results than anybody else. Whether it is you, then find out the areas you've excelled on. Build a modeling influence on the individuals. Apply those skills to everyone within your organization and make certain everyone should know the importance of this new avenue. Write the processes down and make use of being a blueprint. Don't horde the info for anxiety about people stealing your methodology.

2. Find other staffing companies inside the same field that have shown success and therefore are better at doing what they do than you. Borrow their success to make it your own.

3. Benchmarking: Head outdoors your industry, find companies which have became great within niche. Take a look at their business practices; how the people talk with clients, what makes them successful. Uncover and refine there business practices, why is there ads so great? How do they secure appointments? How must they close a deal? Precisely what is there presentation style?

Then you're able to adapt, use and apply those processes to your medical staffing agency often. Turn it into a common practice to continually do the things, review what you are doing and then make sure will still be working. Review what you're doing and discover what might be included with the strategic marketing plan to leverage your movements. Remove the under performing activities while increasing the activities that leave the bigger returns.

With all the strategic procedure for marketing and leveraging how you behave will permit your medical staffing agency to grow faster, more effectively along with less effort from you. The number of clients will grow along with the amount charged per client. The main element to generating leveraged revenue lies from the energy strategic marketing.

Recognizing that Strategic Marketing is among the most critical areas of growing your small business will assist you to reach upside potential. There are 9 other drivers that relate to the growth, profitability and competitive superiority within Strategic Marketing for your Medical Staffing Agency.


There isn't any comment in this page yet!

Do you want to be the first commenter?

New Comment

Full Name:
E-Mail Address:
Your website (if exists):
Your Comment:
Security code: